UTM Parameters
With UTM parameters attached to your links,you will have the ability to track your campaign's performance in Google Analytics.
This will also allow you to see how much traffic are you receiving from the links you shared on different social channels.
Enter the website URL and campaign information
Fill out all fields marked with an asterisk (*), and the campaign URL will be generated for you.
Share the generated campaign URL
More information and examples for each parameter
The following table gives a detailed explanation and example of each of the campaign parameters:
| Parameter | Required | Example | Description |
|---|---|---|---|
| Campaign ID | No | abc.123 | Used to identify which ads campaign this referral references. Use utm_id to identify a specific ads campaign. |
| Campaign Source | Yes | Use utm_source to identify a search engine, newsletter name, or other source. | |
| Campaign Medium | Yes | cpc | Use utm_medium to identify a medium such as email or cost-per-click. |
| Campaign Name | No | spring_sale | Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign. |
| Campaign Term | No | running+shoes | Used for paid search. Use utm_term to note the keywords for this ad. |
| Campaign Content | No | logolink | Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL. |
